About Us
In what can seem a troubled and dispiriting world, many of us long to be grounded in truth, in community, in nature, in stories, in love. While content is information, and our screens are flooded with information more than ever before, context is about how things began, and where they are rooted. Context is about tracing back to the roots and finding out how deep they dive into the earth. My work is about digging and tracing roots, and as the poet and mystic Mowlānā Jalāl al-Dīn Rūmī once visited my morning and whispered in my ear, “Tear down this house, a hundred thousand new houses can be built from the yellow carnelian buried beneath it”, my work is about demolishing what I thought was important and delving into how it all came together in the first place. Rumi’s “Carnelian” might not be worth the return on investment after all, but it can look like wholeness.Whether what you’re intending to create is a promotional video, a documentary film or a podcast, we’ll sit together, chat, and chat some more, and listen much more, and by then we might be onto something. We might. Context first, and the content will take care of itself. In other words, my offering to you is to reflect your voice back to you with as much wholeness and clarity as we can conjure, and then use my professional expertise to turn your ideas into high-quality,
compelling videos. What I’d need from you is your presence, commitment, and feedback. Nothing more.
Thank You
Testimonials
"Abdo is an absolute pleasure to work with. He goes above and beyond and is truly curious about Indigenous culture, which makes working with him a joy"
"Abdo is a truly skilled and gifted communicator. His work for the various Indigenous events and photoshoots here at Mac has been outstanding. Not only is he technically excellent at his craft, but he is collaborative, creative, and an absolute pleasure to work with. He goes above and beyond and is truly curious about Indigenous culture, which makes working with him a joy because he then takes that knowledge and applies it to the task. I also think it's important to have more people of color on the communications teams because we are always underrepresented, and we offer a perspective that is very much needed on campus. I love working with Abdo and hope to continue to do so in the future."- Trevis Belcourt, Communications Officer, Indigenous Education Council (McMaster University):
"makes the most introverted introvert seem comfortable on camera."
"Abdo has an ability to put people at ease, in a way that makes the most introverted introvert seem comfortable on camera."- Liz Koblyk, founder of Vital Futures and core member of a community organization:
"I realized I had more skill than I first gave myself credit for. And thats because Abdo left lots of room for me to create without limits from Him or fear of being 'wrong'. I 1000/10 recommend working with Abdo."
"Patient, Innovative, Understanding. I feel like Abdo is a very creative soul. When we worked together we had a few last minute hiccups and he was able to think on the spot calmly and provide unique solutions for us. I do think the videos met most of my exceptions. Most of what was not met was as a result of circumstances like budget, tight deadlines and volunteer availability. What stood out for me was the willingness of the participants to share their experiences both positive and negative. They trusted us with their stories and I have to share that success to how comfortable Abdo made everyone, including myself. Co-directing this project gave me the final push I needed to start my own video content creation business. I took the opportunity to learn from and work with him as a mock trial for myself. I realized I had more skill than I first gave myself credit for. And thats because Abdo left lots of room for me to create without limits from Him or fear of being 'wrong'. I 1000/10 recommend working with Abdo. His patience, passion for the people in front of the camera, and genuine love for the success of the project is rare to come by. He was slow and patient with me, extremely organized as well, and very encouraging of the unique expertise I and our other participants had to offer. He is a great team player as well. and really Abdo just gets it, his lens was very culturally relevant to where I didn't have to over explain the heart behind the project and the implications for its success in the McMaster community."- Ebunoluwa Soneye, Media Director on a community storytelling based project for the McMaster ACCESS Strategy Program.
"One unexpected benefit I experienced from working with Abdo was focusing on the Black experience, Black culture and working from the Black lens with ease."
"One word to describe Abdo is ‘Creative’ because Abdo takes your requests, listens to your needs, and can bring them to life in ways you could not imagine. His attention to detail and ability to engage and connect with students is effortless. He has never struggled with a creative assignment or failed to grasp the vision. His ability to understand your vision and the goal of a project is strong. However, the fact that he also knows how to incorporate your values thoughtfully and seamlessly strategically has exceeded my expectations throughout our working relationship. I recommend working with Abdo, because Abdo works quickly but is also thorough and a pleasure to work with. The whole storyboarding experience with Abdo was fun, light, and purpose-driven. His ability to ‘hear’ my needs and deliver an outcome that exceeds my expectations. One unexpected benefit I experienced from working with Abdo was focusing on the Black experience, Black culture and working from the Black lens with ease."- Faith Ogunkoya, Manager of Black Student Success Centre (McMaster University)
"My vision for the TreeMobile video series came to life after Abdo’s input and direction."
"Within days of kicking off our meeting, I was learning more than I could have imagined from Abdo. His skill and experience with documentary videography was very helpful in guiding our approach and informing the project plan. My vision for the TreeMobile video series came to life after Abdo’s input and direction. Abdo explained the video production process upfront. With his expert communications and skilled editing, Abdo made the post-production process a breeze. Abdo is a skilled professional who delivers a high-quality product. The main reason I would recommend working with Abdo is that he is an excellent collaborator who listens carefully to the needs of others."- Christi Hodgson, Program Coordinator (Volunteer), TreeMobile Hamilton
"Abdo's professionalism, positivity and personal touch make him a standout professional in his field."
I wanted to take a moment to express my deepest gratitude for the incredible experience I have had working with Abdo. One word that encapsulates our journey with Abdo is “professionalism”. From the onset, Abdo's dedication to delivering a top-notch service has been truly commendable. His positivity is infectious, and it has made every interaction with him a pleasure. No matter the challenges we faced or the last-minute changes I threw his way, he handled everything with a smile and an unwavering commitment to excellence. His ability to adapt to any situation and his easy-going nature have truly set him apart. What impressed me most about working with him was his great vision of the final product. Abdo's insights and understanding of what was needed to achieve our goals were instrumental in bringing our vision to life. His positivity and creative approach made the entire process enjoyable and rewarding. An unexpected benefit of working with Abdo was the personal connections he fostered. Taking the time to know the people he has projects with sets him apart. His genuine interest in understanding his colleagues on a personal level not only makes working with him a pleasure but also enhances the collaborative process. In conclusion, I do recommend working with Abdo. His professionalism, positivity and personal touch make him a standout professional in his field. Hoping we can work together in the future.- Ana Pereira, Lead Coordinator (International Students at McMaster University)
"Abdo's deep connection to community is the foundation for many of the stories he weaves"
"Abdo's deep connection to community is the foundation for many of the stories he weaves. His videos captivate viewers, leaving them engaged and inspired. Each of his projects is a testament to his talent and dedication to the craft of filmmaking and ability to connect with the audience."- Zoë Green, co-founder of Action 13 and Climate Actionist.
"His warm and compassionate approach, combined with his natural sensibilities for working in diverse community contexts, is a great asset!"
"Abdo is a dedicated and patient person, his knowledge and expertise in media production combined with his great passion and creativity made working with him an enjoyable experience. Great media production value! Abdo worked with us to make several adjustments and changes to our project with ease resulting in videos that stayed on budget while exceeding our vision for what we thought was possible. Loved Abdo's thoughtful initiative, timely creative inputs, and the directorial skills he brought to our project. I highly recommend Abdo's media production and development services, his warm and compassionate approach, combined with his natural sensibilities for working in diverse community contexts is a great asset!"- Adrian Hodgson, Owner of Design Jam Permaculture and Volunteer with TreeMobile
"He brings visions to life, surpassing expectations with videos that will serve as valuable collateral for years to come."
"I've had the pleasure of working with Abdo on various communications and multimedia projects over the last year. Abdo stands out with his professionalism, creativity, and adaptability to changes on the fly. Whether it's videos, photo shoots, or events, each collaboration with Abdo has been a source of satisfaction for myself and my team. He brings visions to life, surpassing expectations with videos that will serve as valuable collateral for years to come. Abdo's passion, innovative ideas, and flexible attitude during shoot days create a worry-free environment. His attention to detail and commitment to delivering high-quality content set him apart. Abdo excels in capturing the essence of our events and projects, significantly contributing to the success of our marketing and communication efforts. What I appreciate most about Abdo is his collaborative spirit. He actively engages with the team, listens to our ideas, and enhances the final outcome with his expertise. This collaborative approach results in polished and impactful content that resonates with our audience. Abdo's versatility is an invaluable asset, consistently exceeding expectations in dynamic videos, striking photo shoots, and capturing the essence of live events. His adaptability to changes on the fly and creative thinking make him a reliable partner. I wholeheartedly recommend Abdo to anyone in need of a skilled and dedicated professional for their multimedia projects. Working with him has not only been a pleasure but has also significantly elevated the quality and impact of our visual content. Abdo is a true talent, and I eagerly anticipate collaborating with him on future projects."- Marissa Principato, Marketing and Communications Manager at the Forge (McMaster University)